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Symlabs Press Release
Symlabs Demonstrates Upcoming ID-MM7 Messaging Specification
Date: 10/24/2005
Author: Symlabs, Inc. - For immediate release / Symlabs, Inc.
The Liberty Alliance, driven by major mobile operators such as Vodafone and Telefonica Moviles, fast-tracked the effort to standardize identity based web services interfaces to mobile messaging. This effort has in turn produced impressive results in a fairly short period of time:
In July 2005, Vodafone had a pilot deployment in operation. On Liberty Education Day, October 17th, 2005, Symlabs and Telefonica Moviles demonstrated the first handset model-aware end-to-end system utilizing the new web service interfaces - and the following demonstration on October 24, 2005 in Tokyo was very well received, drawing a large, enthusiastic crowd. It enables content providers to leverage technology on a massive scale. An example of a 'killer application': Imagine the ability to alert football fans by MMS video of a goal by their favorite team as it happens without fear of being spammed.
The ID-MM7 specification demonstrates how it can add significant value to existing web services. MM7 has been long used by operators for relaying MMS and SMS traffic. ID-MM7 enables an entirely new business model wherein the content providers know their subscribers only pseudonymously - thus providing unprecedented ability to thwart spam, identity theft and fraud.
How does this actually work in practice? The trick is to use Liberty protocols for issuing anonymous identities and then use the Symlabs Identity Management Framework to map these anonymous identifiers back to actionable data - for instance, the phone number for sending the short message - all this without exposing data to the intermediary, in this case the fan club operator.
About Symlabs
Symlabs is a privately held company specializing in identity management infrastructure, directories and messaging. We provide consulting services and also offer products like Directory Extender and Symlabs Liberty Identity Manager (SLIM). Our customers include major carriers, financial institutions and Fortune 1000 companies like IBM, Vodafone and Schlumberger. Strategic partners include Sun Microsystems, IBM, Oracle and Computer Associates.
For more information on Symlabs please visit:
www.symlabs.com
Press Contact
Jeffrey M. Zukowski
jeff@symlabs.com
312.214.3570
In July 2005, Vodafone had a pilot deployment in operation. On Liberty Education Day, October 17th, 2005, Symlabs and Telefonica Moviles demonstrated the first handset model-aware end-to-end system utilizing the new web service interfaces - and the following demonstration on October 24, 2005 in Tokyo was very well received, drawing a large, enthusiastic crowd. It enables content providers to leverage technology on a massive scale. An example of a 'killer application': Imagine the ability to alert football fans by MMS video of a goal by their favorite team as it happens without fear of being spammed.
The ID-MM7 specification demonstrates how it can add significant value to existing web services. MM7 has been long used by operators for relaying MMS and SMS traffic. ID-MM7 enables an entirely new business model wherein the content providers know their subscribers only pseudonymously - thus providing unprecedented ability to thwart spam, identity theft and fraud.
How does this actually work in practice? The trick is to use Liberty protocols for issuing anonymous identities and then use the Symlabs Identity Management Framework to map these anonymous identifiers back to actionable data - for instance, the phone number for sending the short message - all this without exposing data to the intermediary, in this case the fan club operator.
About Symlabs
Symlabs is a privately held company specializing in identity management infrastructure, directories and messaging. We provide consulting services and also offer products like Directory Extender and Symlabs Liberty Identity Manager (SLIM). Our customers include major carriers, financial institutions and Fortune 1000 companies like IBM, Vodafone and Schlumberger. Strategic partners include Sun Microsystems, IBM, Oracle and Computer Associates.
For more information on Symlabs please visit:
www.symlabs.com
Press Contact
Jeffrey M. Zukowski
jeff@symlabs.com
312.214.3570